SAP SEE
“We have a
constant learning
mindset about
how do we react
faster to what the
market wants”
Josephin Galla and Predrag Cirkovic
discuss SAP SEE's strategies and development
JOSEPHIN GALLA
MANAGING DIRECTOR,
SOUTH EAST EUROPEup because of the shut
down,” and businesses
across the territory have
responded. This means
a more global approach
to procurement,
rather than previously
when domestic or
local efforts were the
priority. “We also see
the human element
of the entire business
value chain has been
given more weight, so it
becomes more relevant to have an actual
employee experience. We talk a lot about
customer experience, and yes, that will
remain important. But the impact of this
pandemic is so big that employers have to
take responsibility, and therefore employee
experience has become equally important.”
Predrag Cirkovic, Managing Director, SAP
West Balkans, drills down into the localised
perspective. “South
East Europe is a very
diversified region,” he
explains. “In the West
Balkans, it is clear
companies are trying to
adopt to a new reality
by making efforts to
digitize their businesses,
work remotely as much
as possible, and going
online with their sales
and marketing. In this
market environment,
we act as an “economic enabler”, helping
the commercial sector to go digital and to
go online through our products and our
platforms for back office, online sales, web
commerce and online marketing.”
The fulcrum of this private sector shift
across the territory is the public sector, and it
is here that SAP SEE is focusing its expertise.
“Governments have the same goal as us:324 March 2021