STRATEGY COMES BEFORE & AFTER TACTICS
Digging into this idea deeper, though, I realized that there isn’t al-
ways a cut and dried distinction between tactics and strategies.
When you realize that tactics often require strategies of their own,
things start to get a bit muddled.
I’ll give you an example.
When I started at the new company, I realized that they look at
SEO, social media, usability, and PPC as digital marketing tactics to
support the overarching strategy.
My team, however, considered each of those “tactics” as individual
strategies that need to be fleshed out. They are not just something
we do; we do them with a purpose.
SEO STRATEGY VS. TACTICS: WHAT’S THE DIFFERENCE? A LOT!