MAKE SURE YOUR KEYWORDS ARE RELEVANT
Your site should be easily discoverable. One way to determine key-
word relevance is to examine the top-ranking sites and see what
keywords they are using in their page title and meta description.
Another way is to perform a competitor analysis of the top-ranking
sites in your niche. There are many tools that can help you identify
how sites are using keywords on-page.
GOOGLE WEBMASTER GUIDELINES: EVERYTHING YOU NEED TO
KNOW & UNDERSTAND