The competition analysis should reveal:
What other sites are writing about.
How they are writing about those topics.
How their sites are structured, among other attributes.
With this data, you will be able to create a site that meets these
guidelines.
You have a site that is full of thin, short content that is not valuable.
Let’s be clear here, though – word count is not the be-all, end-all
factor for content.
It’s about content quality, depth, and breadth.
Back to our site – you discover that it’s full of thin content.
A comprehensive content strategy will be necessary in order to
overcome this site’s content weaknesses.
Common Issue
Solution
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