THE INTENT CAN CHANGE, RESULTS
& RELEVANCY CAN TOO
Another important thing to remember is that search intent and the
results that Google displays can also change – quickly.
An example of this was the Dyn DDoS attack that happened in
October 2016.
Unlike other DDoS attacks before it, the press coverage surrounding
the Dyn attack was mainstream – the White House even released a
statement on it.
HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT