MACHINE LEARNING & INTENT
CLASSIFICATION
If, over time, a large number of websites produce different content
and influence user search behavior through marketing and other
means, then the output intent for a query will change.
Machine learning becomes more effective over time, and this, cou-
pled with other algorithms, can change search results pages – as
well as lead Google to experiment with SCRBs and other SERP
features.
HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT