When it comes to voice, there’s a lot of conflicting information out
there.Google said, way back in 2016, that voice searches made up around
20% of all searches performed in the Google app.Today, over a quarter of all Americans own a smart speaker. Yet
72% of marketers have no plans to optimize for voice search.Does voice search matter? It does.Voice search has been growing in popularity and will likely continue
to do so. It shouldn’t be your #1 SEO priority, but it does make
sense to start optimizing for voice search.Here’s why:Most of the voice search optimization strategies make sense for
semantic search as well.Don’t Ignore Voice Search
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