On the other hand, some authors link to pages for the opposite
reason; they may be linking to a page they want to criticize or don’t
agree with.
However, both of these links are good for the page being linked to.
Whether the content is loved or despised, it has provoked a strong
reaction, which indicates quality content.
If the content of a page makes someone talk, it indicates authority,
credibility, and/or trustworthiness.
Thus, links on pages are like votes of trust, credibility, and authority.
The more links a page gets, the more votes they are getting, which
can improve their ranking.
However, the quantity of links that a page gets is not all that mat-
ters.
Google also evaluates the quality of the links.
WHY LINKS ARE IMPORTANT FOR SEO