In fact, as Google understands greater nuance and is more
equipped to connect the language we use with our true search
intent, one could argue, keywords become even more important.
This is certainly true with BERT.
BERT was baked into Google’s algorithm in late 2019.
Within the year before its rollout, BERT became the NLP industry
standard due to its ability to effectively perform a wide variety of
linguistic calculations.
Gone are the days where Google ignores “stop words.”
Now, every single word in your search (and the exact order you use
each one) matters.
And since it’s important to Google, shouldn’t it be important to us?
Bottom line: Keywords aren’t dead. Google’s former way of
interpreting them is.
WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO