I agree that you don’t want your content to push the products down
the page. Visitors need to see the products without scrolling, so
they don’t assume it’s an informational page.
But content plays a valuable role in the conversion process.
There are many ways to add content to pages without hiding it
or the products. How you do it and how much content each page
needs is up to you. Just make sure you’re giving all visitors what
they need.
Revo does a good job of describing their security cameras on the
category page without taking away from products.
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