MACHINE LEARNING & INTELLIGENT
SEARCH
Earlier, I mentioned that Google, originally built around information
retrieval, became a mobile-first company.
Well, that changed in 2017 because Google CEO Sundar Pichai
declared Google a machine learning-first company.
Today, Google search is designed to inform and assist, rather than
giving users a list of links.
That’s why Google has built machine learning into all of its products
- including search, Gmail, Ads, Google Assistant, and more.
In terms of search, we’ve already started to see the impact of
machine learning with Google RankBrain.
20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION