Chris Hart’s SEJ article, See, Think, Do, Care: A New Way to
Communicate Your SEO Strategy, covers this framework in detail.
These three ways of looking at how humans interact with the
internet really condense our reasons as both creators and
consumers.
WHY DO PEOPLE VISIT WEBSITES TODAY
This was designed to help marketers do a better job of giving
customers what they want and need, and examples of these
segments are listed in the image below: