47
FORTUNE.COM // APR.1.19
MARK ZUCKERBERG’S DORM-ROOM CREATION
is worth half a trillion dollars, has 2.3 billion
regular users, and dominates its corner of
the online advertising industry because its
ads are so effective. Now Facebook is under
attack from regulators, competitors, and
privacy advocates —even as its growth slows.
The challenge: mollify its critics without
destroying its business model. FortuneÕs
inside look at an impossible dilemma.
By MICHAL LEV-RAM
About Face
IL
LU
ST
RA
TIO
N^ S
OU
RC
E^ P
HO
TO
GR
AP
HS
:^ G
ER
AR
D^ J
UL
IEN
—A
FP
/G
ET
TY
IM
AG
ES
AN
D^ L
AC
HL
AN
CU
NN
IN
GH
AM
—G
ET
TY
IM
AG
ES
