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IMAGINE CHECKING IN FOR A FLIGHT BY SIMPLY
walking onto the plane. Or buying groceries with a nod
of your head, or withdrawing funds from an ATM with a
single glance. Thanks to biometric technology—which
uses voice, face, fingerprint, or other physical or be-
havioral characteristic recognition to securely verify an
individual’s identity—those scenarios are not far from
becoming reality.
Rapid user identification and more intuitive shopping
options are just a couple of the emerging capabilities
of biometrics, which is poised to blossom into a $59.31
billion global industry by 2025, according to Grand View
Research. Whether it’s providing better ways to fight
fraud or delivering smarter customer service, the bio-
metrics industry is expanding the futuristic applications
of the technology and transforming human interactions
across business and government.
Tools that enable voice recognition, iris recogni-
tion, and other methods of identification offer faster and
more foolproof ways to access electronic devices or
physical locations by creating unique identifiers such as
“voiceprints” and “eyeprints” that can’t be faked. They
also allow users to maintain consistent digital identities
wherever they go.
Millions of smartphone and tablet users already rely
on fingerprint scanners and
facial recognition systems to un-
lock or manipulate their devices,
but more sophisticated solutions
are being deployed or are in
development across a variety of
industries.
“The future of business lies in
highly intelligent and automated
transactions and smart, seam-
less customer interactions,” says
Brett Beranek, general manager
of security and biometrics at Nu-
ance Communications. “Among
today’s fastest-growing trends,
the push toward more natural
and personalized exchanges is
quickly making biometrics a go-
to technology for firms all around
the world, including Fortune 500
leaders.”
Nuance has been developing
its AI-based biometrics technol-SPONSORED CONTENT
SPEEDING
INTO THE
FUTURE WITH
BIOME TRICS
Methods of identification using
human characteristics are revolutionizing
the ways of doing business.