Six N. Five visualizes
a new horizon for
FURNITURE DESIGN
FURNITURE – Spanish studio Six N. Five has
built its business on making 3D visualiza-
tions of objects and interiors for the likes
of Space10, Samsung and Massimo Dutti, all
rendered in its trademark aesthetic – for-
mally hyperreal but atmospherically dream-
like. The studio’s ambition to pursue more
passion projects, coupled with the realization
that its portfolio had acted as an ad hoc edu-
cation in furniture design, inspired creative
director Ezequiel Pini to create Six N. Five’s
first in-house collection: Holo-Scandinavian.
Developed in collaboration with Brazilian
product designer Artur de Menezes, the
pieces are an on-brand mix of futurism and
functionalism, with strong mid-century
silhouettes upholstered in what appears to
be a heat shield-like material, as if each item
were designed to withstand interplanetary
travel. It’s a supple, otherworldly series that
feels true to its on-screen origins.
As with those currently experimenting
with virtual fashion – something we dis-
cussed in Frame 127 – Six N. Five was able to
test a variety of prototypes for these prod-
ucts, place them within an environment and
gauge reaction at incredible speed. Of course
the idea that creating an appealing image
passes for design will infuriate some, and Pini
admitted that dealing with the ‘real-world
problems’ of manufacture was a challenge still
to come. But at least before these objects took
physical form for the first time, as they did at
Milan Design Week 2019, he could be assured
that the audience would like what they saw.
The question is: as the economy for digital
objects grows, perhaps even takes prec-
edence, how will the visual tics and tropes of
that medium start to shift consumer tastes,
and will more traditional designers have the
tools to satisfy them? – PM
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18 OBJECTS