HBR's 10 Must Reads 2019

CHATTERJI AND TOFFEL

Is it appropriate to take a stand? What consumers think

A Global Strategy Group survey showed that Americans tend to approve of
corporate activism on economic issues more than activism on social issues.

90%

85

80

75

70

65

60

55

50

45

Legalizing marijuanaAbortion 40

Big-game hunting;

transgender issues

Gun control

Police body cameras

Immigration; Gender-neutral products

interracial families

Obamacare

Race relations

Economic issues Parental leave

Domestic violence

Industry-specific issues

Minimum wage;

pay equality

Environmental issues

Political issues that

affect business

LGBTQ equality

Confederate flag

Percentage of respondents who thought it was

appropriate for companies to take a stance on each issue

Source: “Business & Politics: Do They Mix?” Third Annual Study, January 2016, a survey of 803
U.S. Adults by Global Strategy Group.