- Lots of untapped audience potential
(non-traditional and diversity) - Online distribution: (digital marketing,
targeting and virtual events) - Mental health interest on the rise,
especially related to pandemic - Grant and unique funding sources and
partnerships, including funding for kits
Opportunities
- Conflicting activities competing for time
- Distrust of medical professionals and law
enforcement by some populations - Subject matter perceived as not urgent
or unimportant at this time - Stigma surrounding subject matter
Threats
13