EUSA Year Magazine 2020-21

EUROPEAN WEEK OF SPORT

The European Week of Sport (EWOS) and the #BeActive campaign,

initiated by the European Commission, aims to promote sport and physical

activity across Europe. Together with national coordinators and partner

organisations, among them EUSA as an official partner, we’re not only trying

to make Europe healthier, but also helping to strengthen the continent

in more way than one, based on our shared values and interests.

Since its launch in 2015, the
EWOS has brought together
thousands of organisations and
offers demonstrations in several
sports, also offering information
about the benefits of sports
activities and healthy nutrition.

Taking place annually
between September 23 and
30 throughout Europe, the
2020 edition took on a different
approach as a result of the
global pandemic. An official
opening event took place in
Frankfurt, Germany, which held
the presidency of the Council

of the European Union, and

was streamed on television

and online. The event, officially

opened by the EU Commissioner

responsible for Sport Ms Mariya

Gabriel, showcased local

initiatives in the City of Frankfurt

and other cities in Germany, and

also demonstrated the activities

through the entertainment

programme. The ceremony

also featured ambassadors

among which was also Mr

Fabian Hambuechen, Olympic

and Universiade medallist,

2015 recipient of the FISU Best

Male Athlete Award, while

a special message was also

received from the President

of the International Olympic

Committee (IOC) Mr Thomas

Bach.

An online conference, titled

“Partnerships for Physical

Activity and Sport – Be(come)

Active!”, continued the EWOS

celebrations, and took place

on Thursday, September 24, in

which EUSA also participated.

The conferences began with

opening addresses from Mr

Stephan Mayer, Parliamentary

State Secretary at the Federal

Minister of the Interior, as

well as Ms Mariya Gabriel, EU

Commissioner for Innovation,

Research, Culture, Education

and Youth.

Thereafter, Ms Petra Wagner

from Leipzig University

discussed Implications

for reaching out to target

groups and sustainable

behaviour change before Mr

Jorn Wemmenhove from

Humankind - Agency for Urban

Change spoke about planning

and making cities for people.

EUROPEAN UNIVERSITY SPORTS ASSOCIATION YEAR MAGAZINE 2020-21^30

4. EU INITIATIVES