five
You CanAdda Touch ofColor
to the Miracle
ofMetaphysicalHealing
Haveyoueverwishedyoulivedamorecolorfullife?Whichof
uswouldnothaveourfeelingshurtifweheardsomeonedescribeour
personality as "colorless"? Whether ornot you haverealized it
before, colorhas always played an important part in your life.
Descriptions and phrases usingcolor asessential components in
conveyingtheirmeaningshavealwaysbeenabundantinoursociety.
Undoubtedly you have worked or attended schools in buildings
wherespecial attentionispaidtocolor schemesinorderto make
efficiencyofpurposeeasiertoattainwithinthebuilding.The"in-
stitutional green" used by many companies and schools on the
premisethatthecolorgreenisacalmingcoloriswell-knowntomost
ofus.Whichofyouhaseverknownapersonwhosebedroomwas
paintedorwallpaperedinabrilliantredcolor?
Thescienceofpsychologyhaslongrecognizedtheimportance
ofcolorinthelivesofhumanbeings. Advertisingcompaniesuse
colorpsychologyoftentimesinadvertisingcampaignsandpackaging
ofproductssothattheprospectivebuyer'seyewillbecaughtandhis
attentionheldinordertomakeasalemorelikely.Thenexttimeyou
areinalargesupermarket,takethetimetonoticehowmanypackages
makepredominantuseofthecolorsredandyellowinordertocatch
thecustomer'seye.
Didyouknowthatcolorisevenimportantinyourdiet?Several
largefoodprocessorsandmanufacturershaveexperimentedwiththe
useofcolorasapossibleadditionofsalesappealtothecustomer.
Oneworld-widesoftdrinkmanufacturerregularlyexperimentsby
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