Apple Magazine - USA - Issue 402 (2019-07-12)

(Antfer) #1

European Union authorities fined the Japanese
company behind Hello Kitty for restricting cross-
border online sales of toys, mugs, bags and
other products featuring the cartoon cat girl.


The EU’s antitrust commissioner, Margrethe
Vestager, said that Sanrio Co. was fined 6.2
million euros ($7 million) because the company
violated the bloc’s competition rules with
licensing agreements that banned traders
from selling merchandise in different countries
in the bloc.


EU FINES HELLO KITTY OWNER $7 MILLION IN ANTITRUST RULING
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