November2011SanDiegoMagazine.com 89
did you know?
66 ̊ North is an outdoor apparel company that has become something of
a national brand, as 99 percent of the homes in Iceland are said to own an
article of clothing from the company. And get this: 66 ̊ North CEO Helgi
Rúnar Óskarsson has ties to San Diego, having lived in Rancho Ber-
nardo from 1989 to 1993 while earning a B.A. in business administration
at SDSU. Óskarsson, 44, who lived with his wife and two infant daughters
at the time, recalls, “There were a number of Icelandic families living in
the area at that time. We’ve stayed in touch with some of these families
and a few are still close friends.” A Little Reykjavik in RB—who knew?
Hvannadalshnúkur
