Investing in Maternal and Child Health

Healthy Pregnancy and Healthy Children: Opportunities and Challenges for Employers (continued)

The Business Case for Protecting and Promoting Child and Adolescent Health

Child and Adolescent Illness and Injury: Direct and Indirect Costs for Employers ...................................................................... 20

Child Health Promotion and Disease Prevention ........................................................................................................................ 22

Children: Key Health Risks ......................................................................................................................................................... 23

Adolescents ................................................................................................................................................................................ 29

Adolescents: Key Health Risks ................................................................................................................................................... 31

Children with Special Health Care Needs ................................................................................................................................... 38

Summary Points ......................................................................................................................................................................... 42

Primary Care and the Medical Home: Promoting Health, Preventing Disease, and Reducing Cost

The Medical Home ..................................................................................................................................................................... 48

Why Primary Care is Important .................................................................................................................................................. 50

Case Examples ........................................................................................................................................................................... 51

Employer Actions ....................................................................................................................................................................... 52

Summary Points ......................................................................................................................................................................... 53

Employer Case Studies

A Case Study on Employee Engagement: Marriott International, Inc .......................................................................................... 55

AOL’s WellBaby Program: An Employer Case Study ................................................................................................................... 59

Communication and Engagement: Incentivizing Prevention and Health Promotion

Effective Health Communication: Guidance for Employers

Effective Health Communication: The Basics ................................................................................................................................ 1

How to Educate Beneficiaries About Health Benefits ..................................................................................................................... 4

How to Help Beneficiaries Select a Health Plan: Open Enrollment Opportunities .......................................................................... 5

How to Use Health Communication Campaigns to Change Beneficiary Behavior ......................................................................... 6

Summary Points ......................................................................................................................................................................... 11

Additional Resources ................................................................................................................................................................. 11

Engaging Beneficiaries in Health Promotion

Engaging Parents in Child Health Promotion ............................................................................................................................. 13

Steering Employees to the ‘Right’ Benefit.................................................................................................................................... 13

Incentivizing Prevention and Health Promotion .......................................................................................................................... 15

Designing Effective Incentives: Employer Guidance ................................................................................................................... 20

Summary Points ......................................................................................................................................................................... 21

Health Education Materials for Beneficiaries

Information for Beneficiaries on Preconception, Prenatal, and Postpartum Care

Information for Beneficiaries on Child Health

Information for Beneficiaries on Adolescent Health

Protecting Your Child: Preventing Medical Errors

Resources for Employers

Maternal and Child Health Benchmarking Crosswalk ................................................................................................................ 1

Cost-Calculators and Additional Employer Resources ............................................................................................................. 14

Glossary ............................................................................................................................................................................................. 17

Index.................................................................................................................................................................................................... 26

Table of Contents

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