Genius Foods

reinforcing habits and driving changes that not only make
us feel crappy, but can ultimately lead to cognitive decline.
Whether or not we are conscious of it, we are caught in
the crossfire between warring factions. Food companies,
operating under the “invisible hand” of the market, are
driven by shareholders to deliver ever-increasing profits lest
they risk irrelevance. As such, they market foods to us
explicitly designed to create insatiable addiction. On the
opposing front, our underfunded health-care system and
scientific research apparatus are stuck playing catch-up,
doling out advice and policy that however well intentioned
is subject to innumerable biases—from innocuous errors of
thought to outright corruption via industry-funded studies
and scientific careers dependent on private-interest funding.
It’s no wonder that even well-educated people are
confused when it comes to nutrition. One day we’re told to
avoid butter, the next that we may as well drink it. On a
Monday we hear that physical activity is the best way to lose
weight, only to learn by Friday that its impact on our
waistline is marginal compared to diet. We are told over and
over again that whole grains are the key to a healthy heart,
but is heart disease really caused by a deficiency of morning
oatmeal? Blogs and traditional news media alike attempt to
cover new science, but their coverage (and sensational
headlines) often seems more intent on driving hits to their
websites than informing the public.
Our physicians, nutritionists, and even the government
all have their say, and yet they are consciously and
subconsciously influenced by powers beyond the naked
eye. How can you possibly know who and what to trust