INITIATIVE AND LEADERSHIP 333own American commoner, Lincoln. The object of Lincoln's Leadership
was to bring truth and justice and understanding to the people of the
United States, and even though he died a martyr to his belief in this
brand of Leadership, his name has been engraved upon the heart of
the world in terms of loving kindliness that brings good to the world.
Both Lincoln and Napoleon led armies in warfare, but the objects
of their Leadership were as different as night is from day. Your own
ability to look around and analyze people who take the leading parts in
all lines of endeavor is sufficient to enable you to pick out the Lincoln
as well as the Napoleon types. Your own judgment will help you decide
which type you prefer to emulate.
There can be no doubt in your mind as to the brand of Leader-
ship that I recommend, and there should be no question in your mind
as to which of the two brands described you will adopt as your brand.
I make no recommendations on this subject. However, because this
course has been prepared as a means of providing for its students the
fundamental principles upon which power is developed, and not as a
preachment on ethical conduct, I present both the constructive and the
destructive possibilities of the principles outlined in this course, that
you may become familiar with both. But I leave entirely to your own
discretion the choice and application of these principles, believing that
your own intelligence will guide you to make a wise selection.
THE PRICE OF LEADERSHIP
(WITH COMPLIMENTS OF THE CADILLAC MOTOR CAR CO.)
In every field of human endeavor, he that is first must perpet-
ually live in the white light of publicity. Whether the leadership
be vested in a man or in a manufactured product, emulation and
envy are ever at work.
In art, in literature, in music, in industry, the reward and the
punishment are always the same. The reward is widespread
recognition; the punishment, fierce denial and detraction.