CONCENTRATION 739entire course: When two or more people ally themselves, in a spirit
of perfect harmony, for the purpose of attaining a definite end, if
that alliance is faithfully observed by all of whom it is composed,
the alliance brings, to each of them, power that is superhuman and
seemingly irresistible in nature.
Science has yet to determine the name of the law behind this
statement, but it is this law that I have had in mind, throughout this
course, when I repeatedly refer to the power of organized iffort.
COMMENTARY
The organized effort of Steven Spielberg, Jeffrey Katzenberg, and David Geffen
in the formation of DreamWorks SKG is an excellent contemporary example,
since 1994, of an alliance for the purpose of attaining a definite end-theirs
being to produce live-action motion pictures, animated feature films, television
programming, home video entertainment, records, books, toys, and consumer
products.
To that end, they continue to further ally with other companies and indi-
viduals in the pursuit of each of those goals. In 1998 Paul Allen, already a board
member, increased his investments in DreamWorks, demonstrating his faith in the
company and its partners, said a spokesperson for Allen's Vulcan Ventures. Allen
is the billionaire cofounder, with Bill Gates, of Microsoft.
Early in 2002, DreamWorks and Hewlett-Packard Company announced,
according to the HP press release, "a three-year, multimillion-dollar technology
strategic alliance aimed at revolutionizing animation production. HP will provide
computing infrastructure for Dream Works , next-generation digital studio at its
main facility in Glendale {California], which will make it possible to create the
latest computer-generated animation more quickly, cost effectively, and with
greater artistic quality than ever before. "
These are just two of the many alliances that have gone into the creation
of this dynamic company, and they are also examples of the basis for growth of
an endless number of other successful businesses.