How to Write a Business Plan

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ChApter 7 | YOUR CASH FLOW FORECAST AND CAPITAL SPENDING PLAN | 123



  • initial working capital. This consists of
    the cash reserves you need to keep
    your business afloat before you begin
    to show profits every month.
    Commonly, cash flow from monthly
    sales is not enough to cover monthly
    expenses for the first few months after a
    new business opens. If your Cash Flow
    Forecast shows a negative picture for this
    period, you need to have extra money set
    aside for initial working capital. Your initial
    working capital keeps the doors open until
    cash flow from monthly business becomes
    positive. If your Cash Flow Forecast shows
    you’ll run a cash deficit for several months,
    don’t be too concerned. Just be sure you
    have enough initial working capital to
    cover it. But if your Cash Flow Forecast
    shows a continuing cash deficit, or a
    deficit that rises over time, your business
    may have some fatal flaw and you should
    reexamine the whole idea before making
    any commitments.
    Growth, too, can create problems. Many
    businesses that grow quickly suffer severe
    cash flow shortages because money from
    sales does not come in fast enough to
    cover the investment needed to expand. If
    you find yourself in this situation, you will
    need to reduce your growth rate or find
    extra sources of money. (See the cash flow
    discussion below.)
    So, let’s put a close-up lens on our
    camera and focus on cash forecasting.
    Here again, it’s necessary to get out your
    calculator or computer and play with some
    numbers.


Prepare Your Capital Spending Plan


Your capital spending plan includes all
the things you have to buy before your
business begins bringing in sales revenue,
including opening inventory, fixtures and
equipment, business licenses, deposits for
the building lease, and whatever else you
need.
Open a computer file or take out a
clean sheet of paper and write “CAPITAL
SPENDING PLAN” at the top. Now, make
a list of all the things you’ll have to buy
before you open. This will enable you
to make a good estimate of the cash you
need to open your doors.
The list shown below sets out many
common items businesses need to
purchase before they are ready to open.
Some of the items you’ll buy will be
considered capital items, which depreciate
over their useful lives. All preopening
expenses represent your capital investment
in the business, regardless of whether they
are treated as capital items or expense
items. If you have doubts about whether
an item can be depreciated, ask your
accountant.
Now assign specific dollar amounts
to each item on this list. If you’re unsure
about the cost of an item, ask the person
from whom you’ll buy the item for an
estimate or a quote. Try for plus or minus
10%. Remember that you’re trying for an
accurate estimate here, so use the numbers
you think are right. Most experienced
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