8

C hAp t e r

Write Your Marketing and Personnel Plans .......................................................

Introduction .............................................................................................................................................................. 14 0

Marketing Plan ......................................................................................................................................................... 14 0

Review Chapter 3 Work ............................................................................................................................ 140

Competition Analysis ................................................................................................................................. 141

Differentiate Your Business From the Competition .................................................................. 142

Describe Your Target Customer ........................................................................................................... 142

Decide How to Reach Customers ........................................................................................................ 143

Create a Marketing Budget ..................................................................................................................... 145

Write Your Marketing Plan ..................................................................................................................... 147

Discuss the Risks Facing Your Business ............................................................................................ 147

Personnel Plan .......................................................................................................................................................... 15 2

Analyze Your Business Personality ...................................................................................................... 152

Write Your Staffing Schedule ................................................................................................................. 153

Write Job Descriptions .............................................................................................................................. 153

Write Your Personnel Plan....................................................................................................................... 155