ChApter 12 | GOOD RESOURCES FOR SMALL BUSINESSES | 205
clicking on “shopping” at the Google
home page).
Find out everything you can about the
different programs and what computer
systems they run on.How Much Computer
Do You Need—And How
Much Can You Afford?
The software you purchase affects how
much computer you need and vice versa.
Check out the system requirements on
the software box (or online) including
the amount of hard disk space required,
whether you need a CD-ROM drive, how
much memory is required, what operating
systems can be used, and what type of
processor is needed. Keep in mind that
many software programs set two standards:
minimum requirements and recommended
requirements. As a general rule, you should
attempt to meet the recommended, not the
minimum, requirements.
Also keep in mind that under Moore’s
Law, computer processing speed doubles
every 18 months. For that reason, you
should purchase a computer with the
fastest processor and the most memory that
fits into your budget. It’s an unfortunate
reality that computers are increasing their
speed and storage capabilities (hard disk
space) at almost alarming rates, with
software manufacturers creating software
that utilizes most of what the newest
systems offer. The good news is that
processor speed, memory, and storagecontinue to drop in price as they increase
in efficiency.
If possible, make sure the computer
system can be expanded at a reasonable
cost. Potential upgrades may include a
new video card, additional RAM, extra
hard drives, and a DVD-RW drive. If you
don’t understand the upgrade potential or
limitations of a computer system, you’re
wise to educate yourself before plunking
down thousands of your hard-earned
dollars. Again, websites such as CNET
(www.cnet.com) and ZD Net (www.zdnet.
com) can help.PC or Mac?
When purchasing one or more computers
for your small business, a basic choice
you’ll have to make is between IBM PC
compatibles (PCs) and Apple Macintoshes
(Macs). Historically, it’s been less expensive
to buy, repair, and upgrade PCs than
Macs. And for most businesses—with the
exception of companies that create music,
art, and video—PCs are the preferred
platform for the extensive business software
that’s available.
The main selling point of the Mac (or
other Apple computers) has been the ease
of setting up and using the hardware and
software, as well as the innovative features
(which are often later adopted in PCs).
In summary, for general business tasks,
you’re better off with a PC. If your business
is involved in graphic, music, video, or
creative productions, consider a Mac. Also,