218 | HOW TO WRITE A BUSINESS PLAN
D. Business Description of Central Personnel Agency
Central Personnel will specialize in secretarial, clerical, word processing, and computer
operator jobs, a field in which there is constant turnover. I will also provide services for
technical and midmanagement jobs, but expect it to take several years before these
latter areas provide a substantial portion of my income.
My particular specialty will be women reentering the workforce after completing
family-raising responsibilities. In this connection, I have developed a successful liaison
with the South City Women’s Resource Center. This group, which is partially funded
by grants from local businesses, provides training, seminars, and counseling for
reentry women and will provide me with a source of many highly motivated potential
employees.
Because of my history in the personnel business in South City, I have placed
many employees and expect that the already developing trend toward much of my
business coming from repeats and referrals will continue. Also, in cooperation with the
Women’s Resource Center, I shall continue to provide detailed counseling to applicants
(especially those who have been out of the labor market for several years or more)
on how to compose resumes and take interviews, as well as on which jobs to seek. In
addition, I plan to work closely with employers to assist them in determining what type
of employee they need, how much they should pay, etc. I want employers to feel that
my prescreening is honest and thorough and that by dealing with me they can save
time by not having to interview clearly unsuitable candidates.E. Central Personnel Agency Marketing Plan
- How I Will Find Qualified Employees
The secret to success in the personnel business in South City is finding high-quality
employee applicants. Because of the relatively rapid turnover among clerical employees,
and because the South City economy is expanding, it is relatively easy to place highly
motivated employees with good skills once they have been identified. Because of my
prior experience in this business and this area, many of my initial candidates will come
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