262 | HOW TO WRITE A BUSINESS PLAN
general business, 202
marketing/advertising, 199–200
overview on, 196–197
personnel, 200
women in business, 202
Bookstore business, 15, 138, 189–190
Break-even analysis
break-even sales revenue forecast, 43–47
fixed costs forecast, 40–41
gross profit forecast, 41–43
overview on, 34–36
profit analysis and, 35
in project development, 35
as “quick and dirty” profit analysis, 35
retail example, 38
sales revenues forecast, 36–37, 39–40
service business example, 39
Break-even sales revenue, 36, 43–47
Broadband, choosing a provider, 206–207
Business accomplishment resume
overview on, 78
as part of business plan, 2, 158
samples of, 80–84
tips on writing, 78–80
Business acquaintances, financing from,
62–63, 175
Business concept
affect of tastes, trends, and technology
on, 30–34
books on choosing, 198
business plan to improve, 7
and e-business basics, 33
fine tuning for marketing plan, 140
knowing your business, 22–23
liking the business, 24
risky businesses, 23
summarizing findings about, 47
See also Break-even analysis; Business
description; Owning a business
Business consultants, hiring, 168, 186,
194–196
Business description
business categories, 25–26
corresponding to marketing plan, 140
general business questions for, 28
importance of, 24–25
industry specific questions, 28–30
overview on writing, 27–28
as part of business plan, 2, 158
problem statement in, 27
retail example, 27, 29
Business form, 56–58, 190–191, 200–202
Business goals, 2, 16–17, 159
Business location, 28–29, 200
Business management. See Managing a
business
Business ownership. See Owning a
business
Business personality, 2, 152, 159
Business plan, making a second, 187
Business plan basics
the appendix, 165–166
break-even forecast as screening tool, 35
complete plan outline, 158–159
documenting who receives copies of
plan, 168, 174
list of supplies and equipment, 3
organizing your plan, 158–159
personal goal statement, 162, 164
plan summary, 135, 158–163
quick plan (one-day) outline, 158
reasons for writing, 6–8
section introductions, 162
title page and table of contents, 166