8 • 100 GREAT BUSINESS IDEAS
As TNS illustrates, simple and positive gestures can achieve
impressive results in terms of employee satisfaction, pride, and
motivation.
In practice
- Carry out acts of corporate social responsibility—such as
donation, fundraising, or simply enacting more compassionate
business practices. These all serve to make current and potential
employees feel proud to work with your organization. - Ask employees what they value—what would they like their
employer to do? - Provide opportunities for employees to engage in fundraising
and volunteering activities. - Avoid negative business practices. Employees will be less
m o t i v a t e d t o w o r k w i t h i n a n o r g a n i z a t i o n t h a t i s v i e w e d n e g a t i v e l y
in society. - Remind employees of the ways their services benefi t society;
how the everyday tasks they perform make a positive difference
within society.