186 • 100 GREAT BUSINESS IDEAS
The most popular attributes are fairness, dependability, respect,
openness, courage, unselfi shness, competence, supportiveness,
empathy, compassion, and passion. These drivers of trust need to
be understood and delivered, if trust is to be developed.
There are several practical steps to developing trust, but the most
fundamental one is to be genuine: you have to mean what you say
and be sincere in your approach. Consider the following actions:
- Deliver what you say you will, and be true to your word.
- Create an atmosphere and expectation of trust by trusting
others. - Keep team members informed by asking what information
would be most helpful, explaining issues carefully, and sharing
available information. - Give constructive feedback by clearly identifying the behavior
that you are giving feedback on (focus on the behavior, not the
person). - Act with integrity and sincerity.
- Treat others as you would wish to be treated yourself.
- Understand who you are dealing with, taking time to fi nd out
how they work and what motivates them. - Be dutiful, diligent, and consistent.
- Recognize success and reward good performance.