100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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198 • 100 GREAT BUSINESS IDEAS


and your ability to avoid disaster. This enables you to understand
what you do not know.

-^ Be supportive. This means building a supportive environment
and being specifi c about what will happen in any situation. Start
by accepting and explaining the risk, but fi nish by emphasizing
strengths and visualizing success.
-^ Build a confi dence frame. Gradually build confi dence in steady
increments.
-^ Develop ancillary skills. Being good at a wide range of relevant
tasks will help build confi dence, especially in complex situations,
and promote success.
-^ Recognize that moving into a “danger zone” has positive
psychological benefi ts. These include heightened awareness and
concentration.

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