36 • 100 GREAT BUSINESS IDEAS
departed from the traditional method of selling their time to
selling services on a “no win, no fee” basis.-^ Capitalize on changes in your sector. For example, Amazon.com
recognized the potential for the internet to redefi ne retailing.
Also, HSBC bank was the fi rst to recognize that immigrants in
Britain had specifi c banking needs (eg to repatriate funds from
overseas) and circumstances (no banking history in Britain), and
offered products tailored to suit this market.