100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

(Ann) #1

68 • 100 GREAT BUSINESS IDEAS


In practice



  • If your organization is unready or unsuited for the move toward
    all-day trading, it is possible to choose only select areas of your
    business (such as customer service) that will remain open
    24 hours a day.

  • Using a skeleton staff and minimizing operations can cut costs
    during times you are open but not conducting much trade—
    such as late at night or early in the morning.

  • Ensure a positive experience for customers, even at the times
    when using a skeleton staff. The quality of their experience will
    decide whether they return in future.

  • Be fl exible—for example, many businesses comply with British
    Sunday trading laws by opening early for browsing but not
    allowing any actual purchases until the legally permitted time.

  • Offering 24-hour opening can be challenging for smaller fi rms,
    but it is possible to accommodate complex customer schedules
    by simply offering fl exible opening hours.

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