101 Activities For Teaching Creativity And Problem Solving

136 101 Activities for Teaching Creativity and Problem Solving

101 Activities for Teaching Creativity and Problem Solving.Copyright © 2005 by John Wiley &

Sons, Inc. Reproduced by permission of Pfeiffer, an Imprint of Wiley. http://www.pfeiffer.com

Ideatoons Handout

Suppose you are a packaging design director concerned with developing new cheese

cracker box designs. First, you develop a list of problem attributes: box, package opening,

closure, and package lining. Next, illustrate these attributes using graphic symbols such

as the ones shown in Figure 6.2. Then experiment with different combinations of symbols

to help kick start your imagination.

Figure 6.2. Ideatoons

Here are some sample ideas:

• A box with two chambers: one for crackers and one for cheese spread (from the box
  and package opening symbols).


• A box with disposable, tear-off closures. Use each closure strip only once (from the
  box and closure symbols).


• Nested package linings with a vacuum in between (from the package opening and
  package lining symbols).


• Put a cheese cutter inside each package so consumers can stamp out pieces of cheese
  to conform to the shape of different crackers (from the package opening and closure).

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