Idea Links Handout
If your problem is to improve a table fan, you might set it up as follows:
Improve ___________ ___________ ___________ ____________ ____________ fan
Next, begin free associating by filling in the blanks:
Finally, use the free associations to think of ideas. For instance, you might put a fan on
wheels to roll around on a table (from “car”) or design a fan that blows air in pulses, like
a cough (from “congestion”).
Here’s another example:
These words prompt ideas such as putting a chemical on the blades to blow scented
air (from “butter”) and making a fan with gold blades (from “dough”).
Note:Although the connection between the words may not appear to be logical, that is
O.K. Free association does not have to “make sense.” For instance, in the example imme-
diately above, the word “butter” follows the word “better.” When I thought of butter, it
was because that is what saying a word similar in sound made me think of. The connec-
tions between “butter” and “bread” and “dough” are more transparent. However, follow-
ing “dough” with “blow” was based only on rhyming.
192 101 Activities for Teaching Creativity and Problem Solving
101 Activities for Teaching Creativity and Problem Solving.Copyright © 2005 by John Wiley &
Sons, Inc. Reproduced by permission of Pfeiffer, an Imprint of Wiley. http://www.pfeiffer.com
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