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ACT 2 DELIVER THE EXPERIENCE

S

teve Jobs does not deliver a presentation. He offers an

experience. Imagine visiting New York City to watch an

award-winning play on Broadway. You would expect to

see multiple characters, elaborate stage props, stunning

visual backgrounds, and one glorious moment when you knew

that the money you spent on the ticket was well worth it. In Act

2, you will discover that a Steve Jobs presentation contains each

of these elements, helping Jobs create a strong emotional con-

nection between himself and his audience.

Just as in Act 1, each scene will be followed by a summary

of specific and tangible lessons you can easily apply today.

Following is a short description of each scene in this act:

 SCENE 8: “Channel Their Inner Zen.” Simplification is a

key feature in all of Apple’s designs. Jobs applies the same

approach to the way he creates his slides. Every slide is simple,

visual, and engaging.

 SCENE 9: “Dress Up Your Numbers.” Data is meaningless

without context. Jobs makes statistics come alive and, most

important, discusses numbers in a context that is relevant to

his audience.