Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience

(Ann) #1

CHANNEL THEIR INNER ZEN 93


TABLE 8.2 EXCERPTS FROM JOBS’S 2008

“LET’S ROCK” PRESENTATION

STEVE’S WORDS STEVE’S SLIDES


”Good morning. Thank you for coming this
morning. We have some really exciting stuff
to share with you. Before we do, I just wanted
to mention this [gestures toward screen].”


The reports of my death
are greatly exaggerated.

“Enough said. So, let’s get on with the real
topic of this morning, which is music. We’re
going to talk about music today, and we’ve
got a lot of fun, new offerings.”


Music

“So, let’s start with iTunes.” iTunes


“iTunes, of course, is the ubiquitous music and
video player married with the largest online
content store in the world.”


Image of iTunes
home page

“iTunes now offers over eight and a half
million songs. It’s amazing. We started with
two hundred thousand. We now have over
eight and a half million songs.”


8,500,000 songs

“Over one hundred and twenty-five thousand
podcasts.”


125,000 podcasts

“Over thirty thousand episodes of TV shows.” 30,000 episodes of 1,000
TV shows


“Twenty-six hundred Hollywood movies.” 2,600 Hollywood movies


“And, as of very recently, we now offer over
three thousand applications for iPhone and
iPod Touch.”


3,000 applications for
iPhone & iPod Touch

“And over the years, we’ve built up a great
customer base. We’re very pleased to
announce that we’ve got over sixty-five
million accounts in iTunes now. It’s fantastic:
sixty-five million customers.”


65,000,000 accounts
with credit cards
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