CHANNEL THEIR INNER ZEN 99
TABLE 8.4 JOBS’S WWDC 2008 KEYNOTE
STEVE’S WORDS STEVE’S SLIDES
”As we arrive at iPhone’s first birthday,
we’re going to take it to the next level.”
Photo of birthday cake, with
white frosting, strawberries,
and one candle in the middle“Today we’re introducing the iPhone
3G. We’ve learned so much with the
first iPhone. We’ve taken everything
we’ve learned and more, and we’ve
created the iPhone 3G. And it’s
beautiful.”
iPhone 3G“This is what it looks like [turns and
gestures toward screen; audience
laughs]. It’s even thinner at the edges.
It’s really beautiful.”
Side view of iPhone, so slim
that it’s hard to see on the
slide and takes up very little
space—an example of using
empty space to communicate
an idea“It’s got a full plastic back. It’s really
nice.”
Full-screen view of the back“Solid metal buttons.” Another side view of the
device, where buttons are
visible
“The same gorgeous 3.5-inch display.” Photo of front, showing display
“Camera.” Close-up photo of camera
“Flush headphone jack so you can use
any headphones you like.”
Close-up of headphone jack“Improved audio. Dramatically
improved audio.”
Another photo from top of the
device“It’s really, really great. And it feels
even better in your hand, if you can
believe it.”
Returns to first side-view
photo“It’s really quite wonderful. The
iPhone 3G.”
iPhone 3G