Presentation Secrets Of Steve Jobs: How to Be Great in Front of Audience

14 4 DELIVER THE EXPERIENCE

teenage effects.”^10 Jobs snapped more photographs of himself as

the software distorted his face into funny shapes—squeezing it,

widening it, and otherwise contorting the images. The audience

roared as Jobs relished the moment.

Focus on the One Thing

Each new Apple product or application contains numerous ben-

efits and features, but Jobs will often highlight just one. Think

of it like a movie trailer that teases the audience by revealing

only the best parts. If people want the full experience, they’ll

have to watch the movie.

At WWDC in October 2007, Jobs spent most of the keynote

presentation discussing OS X Leopard, but, as he often does, he

had “one more thing” for the audience. Jobs introduced Safari

for Windows, the “most innovative browser in the world and

now the fastest browser on Windows.” After telling the audience

that he would like to show them the new browser, he walked

to stage right, took his seat behind a computer, and started the

Seventy new Web meetings are launched every minute on

software platforms such as WebEx, according to Cisco, which

purchased the online meeting service. Today popular online

“webinar” and collaboration tools, including WebEx, Citrix

GoToMeeting, Adobe Connect, and Microsoft Office Live

Meeting, allow you to add some high-tech pizzazz to demos.

For example, you can create polls and receive instant feed-

back. Sales professionals can conduct a live demonstration

of a product from a computer—drawing, highlighting, and

pointing to areas right on the screen. Better yet, those same

sales professionals can turn over mouse control to the client

or prospect, letting the customer on the other end see, touch,

and “feel” the product. Demonstrations are important ele-

ments in any presentation, offline or online.

Add Pizzazz to Online Meetings