HAVE FUN 213
One analyst, Shaw Wu, had a different take on all of it. Apple
without Jobs would prosper, he argued, because his spirit had
been “institutionalized.” Wu said Apple had an uncanny ability
to attract hardworking entrepreneurs who are looking to change
the world.
PC World said that Jobs, a master showman, had raised new
product presentations to an art form and wished him a “speedy
return to health” so Jobs could head up the company again and
take the stage once more.^10
For more than three decades, Jobs has cast his spell on the
world. And whether you’re a “Mac” or a “PC,” we all owe Jobs a
debt of gratitude for a chance to join him on his “magic swirl-
ing ship,” to quote his favorite musician, Bob Dylan.^11 It’s been
a magnificent ride, and if you pay close enough attention, Jobs
can help you sell your ideas more successfully than you ever
thought possible.
DIRECTOR’S NOTES
Treat presentations as “infotainment.” Your audience
wants to be educated and entertained. Have fun. It’ll
show. Never apologize. You have little to gain from calling
attention to a problem. If your presentation hits a glitch,
acknowledge it, smile, and move on. If it was not obvious
to anyone but you, do not call attention to it. Change your frame of reference. When something does
not go exactly as planned, it did not “go wrong” unless
you allow it to derail the rest of your presentation. Keep
the big picture in mind, have fun, and let the small stuff
roll off your back.