Steven Pressfi
eld
Do Th
e Work!
94
Yeah, he’ll still be there. Yeah, you’ll still have to duel him every morning. And yeah, he’ll still fi
ght just as hard and use just as
many nasty tricks as he ever did.
But you will have beaten him
once, and you’ll know you can beat
him again. Th
at’s a game-changer.
Th
at will transform your life.
From the day I fi
nally fi
nished something, I’ve never had trouble
fi
nishing anything again.
I always deliver. I always ship.
Be Careful Just because you’ve shipped doesn’t mean Resistance is fi
nished.
Like the Terminator, it’s morphing into an even crueler and more diabolical form. It’ll be back.Th
is is a topic for another book: the level of maturity, profes-
sionalism, and personal involvement demanded by the tectonic overthrows happening today in positioning , branding , market-ing—not to mention pure art and soul-authenticity. But that’s for the future.
For now : congratulations!
When we ship, we open ourselves to judgment in the real world. Nothing is more empowering , because it plants us solidly on Planet Earth and gets us out of our self-devouring, navel-cen-tered fantasies and self-delusions.
Ship it.
One Thing I Can Promise You My personal
bête noire
of Resistance was shipping. When I was
twenty-fi
ve, I had fi
nished a novel 99.9 percent of the way. But I
couldn’t pull the trigger. I lost my nerve.At that time, I had no idea there was such a thing as Resistance. I believed the voices in my head. I acted out. I blew up my mar-riage and blew up my life, rather than plunge a sword into the heart of that book and ship it.It took me seven more years before I found the courage to face that dragon again—and another ten years aft
er that before I had
fi
nally learned how to lay him out.
Here’s one thing I can tell you—and you can take this to the bank: