FIG. 18 Four options for framing a Great Question.
Look at the “Great Question” matrix (figure 18) to see the power
of the Focusing Question.
Let’s take increasing sales as a way to break down each of the
quadrants, using “What can I do to double sales in six months?” as a
placeholder for Big & Specific (figure 19).
Now, let’s examine the pros and cons of each question quadrant,
ending with where you want to be—Big & Specific.