as The Best Coaching Question in the World, and it does
something similar.
The AWE Question: “And What Else?”
I know they seem innocuous. Three little words. But “An d What
El s e? ” — t h e AWE Question—has magical properties. With
seemingly no effort, it creates more—more wisdom, more insights,
more self-awareness, more possibilities—out of thin air.
There are three reasons it has the impact that it does: more
options can lead to better decisions; you rein yourself in; and you
buy yourself time.
You Channel Your Inner Ron
If you’ve ever watched television in the last seventy years, you’ll
have bumped into Billy Mays, Vince Offer or Ron Popeil. They
were TV pitch artists selling you the best dicer, grater, cleaning
product or mop-up towel that $19.99 (plus shipping and handling)
could buy. Ron Popeil is the grandfather of them all, and his stock
phrase was “But wait, there’s more...”
While no one here needs you to buy the ShamWow, you do
want to remember that the first answer someone gives you is
almost never the only answer, and it’s rarely the best answer. You
may think that’s obvious, but it’s less so than you realize.
Chip and Dan Heath, in their excellent book Decisive: How to