T I M E M A N A G E M E N T
Case B is a little tougher. Of course you care about Carol and
Bobby and the whole unfolding soap opera out in Oregon. You
care even more that your SO is upset and embroiled in a family
problem. But there’s certainly nothing you can do about it now (or
probably ever, for that matter). And you do have that big meeting
in 15 minutes to get ready for.
Do I hear voice mail picking up?
Case C is probably tougher yet. Your relationship with your
SO is the most important thing in your life. But this isn’t the time,
the place, or the medium for a heavy discussion. Rehashing last
night’s argument now probably won’t do any good and might even
do some harm. And to tell the truth, you’re at least a little angry
that he’d call now, knowing how busy you are. And yet...
It’s probably best to duck this one too so you can discuss the
issue when you have the time.
Is It Important or Merely Urgent?
It shouldn’t be that difficult for you to determine what is impor-
tant. It was part of the last chapter’s exercise, and permitted you
to properly prioritize and schedule your tasks. The question of
importance is also a personal one and will vary from individual to
individual—so it’s impossible to define here. If it touches on your
core values, the basic motivations that guide your life, it’s impor-
tant. Something is urgent, on the other hand, if it demands your
attention right now.
To be an effective time manager, you need to remem-
ber the distinction. You also need to remember: Every-
thing that is important is not also necessarily urgent, and
everything that is urgent is not necessarily important.Case A above was an easy decision because the call was both
important and urgent to you. The health and safety of a loved one