Presentation Secrets Of Steve Jobs

CREATE TWITTERLIKE HEADLINES 47

presentations, that headline was enough to pique their interest
and give the software a try.
Journalists learn to write headlines on the first day of
J-school. Headlines are what persuade you to read particular
stories in newspapers, magazines, or blogs. Headlines matter. As
individuals become their own copywriters for blogs, presenta-
tions, Twitter posts, and marketing material, learning to write
catchy, descriptive headlines becomes even more important to
professional success.

DIRECTOR’S NOTES

 Create your headline, a one-sentence vision statement

for your company, product, or service. The most effec-

tive headlines are concise (140 characters maximum), are

specific, and offer a personal benefit.

 Consistently repeat the headline in your conversations

and marketing material: presentations, slides, brochures,

collateral, press releases, website.

 Remember, your headline is a statement that offers your

audience a vision of a better future. It’s not about you.

It’s about them.