and the pros    and cons    of  the choice, but they    couldn’t    actually    make    a   choice. The
simplest    decisions   like    “what   do  I   want    to  eat?”   were    paralyzing.
What    Damasio discovered  is  paramount   for you to  understand. Every   time    we
have    a   decision    to  make,   we  subconsciously  tally   all the pros    and cons    of  our
choices and then    make    a   gut call,   based   on  how we  feel.   This    happens in  a   nanosecond.
That’s  why none    of  us  catches it.
For example,    when    you ask yourself    the question,   “What   do  I   want    to  eat?”   you
are actually    asking  yourself,   “What   do  I   feel    like    eating?”    Similarly,  I   wasn’t  asking,
“Should I   get up?”    Subconsciously, I   was asking, “Do I   feel    like    getting up?”    Tom wasn’t
asking, “Do I   want    to  walk    over    to  her?”   Subconsciously  he  was asking, “Do I   feel    like
walking over    to  her?”   Christine   was doing   the same    thing   at  work.   She wasn’t  asking,
“Should I   share   my  idea?”  Subconsciously, she was asking, “Do I   feel    like    sharing my
idea?”
Huge    difference. And that    explains    why change  is  hard.   Logically,  we  know
what    we  should  do, but our feelings    about   doing   it  make    our decision    for us. Your
feelings    will    make    the decision    before  you even    realize what    happened.   How you
feel    in  the moment  is  almost  never   aligned with    your    goals   and your    dreams. If  you
only    act when    you feel    like    it, you will    never   get what    you want.
You must    learn   how to  separate    what    you feel    from    the actions that    you take.
The #5SecondRule    is  a   remarkable  tool    in  this    regard.
The moment  you feel    too tired,  you’ll  decide  not to  go  for a   run,    but 5-  4-  3-  2-  1-
GO, and you could   make    yourself    go  for one.
If  you don’t   feel    like    attacking   the to-do   list    on  your    desk,   you won’t,  but 5-  4-  3-
2-  1-GO,   and you can force   yourself    to  start   working on  it.
If  you don’t   feel    worthy, you’ll  decide  not to  tell    him what    you really  think,  but 5-
4-  3-  2-  1-GO,   and you can make    yourself    say it.
