TECHNIQUE
55. Design unto Others
Design unto others as you would have them de
sign unto you. This golden rule should always be
referenced during the design process, especially
in the world of fashion. What are the customer's
concerns when it comes to clothing? A designer
must develop a certain level of empathy for cli
ents who place different demands on the apparel
they purchase.
Put yourself in the place of someone who is es
pecially tall, petite, thin, or full-figured, or whose
body proportions have unexpectedly changed
dramatically. In addition to the psychological
concerns, there are undeniable physical aspects
to contend with.
Fashion design for the elderly is an important
consideration as well. As we get older, our sen
sitivity to changes in temperature and texture
increases. Limited mobility is also considered
a fa ctor.
Disabilities that require the use of a cane, walker,
or wheelchair provide the designer with percep
tible issues that must be addressed. Arthritis is
a disability that is less obvious. Button closures
that might seem simple enough at first glance
could pose a challenge for someone living with
arthritis. Possible solutions can be found in the
most unpredictable places. The long zipper pull
for the back zipper on a wetsuit might be one
way to deal with a back zipper on a dress for
someone with limi ted range of motion.
Fashion designers can take a cue from other
industries that have incorporated these prin
ciples into their work as benchmarks of good
design. For example, the mission of the Institute
for Human Centered Design is to expand and
enhance experiences for people of all ages and
abilities through design to improve quality of life.
Designers who can put themselves in the shoes
of any of these clients will develop sensibilities
that influence and enhance their work.
116 Fashion Design Essentials
Wetsuit zipper detail
