THOUGHT
9. Client Compatibility
Designers, like artists, are often courting their
muses for inspiration. They must also cultivate
a rich and meaningful relationship with their
patrons and those who will partner in promot
ing their work, such as stylists and celebrities.
History provides examples of many successful
pairings of artiste and muse. Yves St. Laurent
had several prominent sources of creative illumi
nation: former model and fashion icon Betty
Catroux, designer Loulou de la Falaise, and ac
tress Catherine Deneuve, whom he also dressed
for films from Belle de Jour to The Hunger. A
lifetime friendship was the basis of the relation
ship between designer Hubert de Givenchy and
actress Audrey Hepburn. Over the years, many
lovely women have influenced the House of
Chanel, but recently, head designer and creative
director Karl Lagerfeld anointed actress Keira
Knightley as the Chanel muse. And on the other
side of the camera, film director Sofia Coppola
is recognized as one of Marc Jacobs' strongest
infl uences.
Having a highly visible individual incorporate
your designs into her wardrobe can have a
profound effect on a designer. U.S. First Lady
Michelle Obama is responsible for shining a
light on many talented designers, such as Isabel
To ledo and Jason Wu. To ledo has been design
ing since 1985, but it was the inauguration suit
that she designed for Mrs. Obama that put her
name on everyone's lips. Later that day, Jason
Wu, a relative newcomer, having debuted his
first collection in 2006, experienced the same
transformation when Michelle Obama wore the
now-famous white gown he designed for her to
the many inauguration balls.
Whether it is the muse, the benefactor, or the
mainstay of every business-the customer-the
best relationships are symbiotic ones where both
sides learn and benefit from each other.
24 Fashion Design Essentials
Director Sofia Coppola
with designer Marc Jacobs
backstage prior to the Marc
Jacobs Spring 2009 Fashion
Show
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